Privacy Policy
Last Updated: November 15, 2025
Displayracks.com (“NEWP,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through our website, displayracks.com (the “Site”).
This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices available to you.
1. Information We Collect
We may collect the following types of information:
Information You Provide Directly
We may collect personal information you voluntarily provide when you:
- submit a contact form
- request a quote
- make a purchase
- sign up for emails or newsletters
- communicate with us by email, phone, or through the Site
This information may include:
- name
- email address
- phone number
- billing address
- shipping address
- payment-related information
- company name
- any other information you choose to provide
Information Collected Automatically
When you visit the Site, we may automatically collect certain information, including:
- IP address
- browser type
- device type
- operating system
- pages viewed
- referral source
- date and time of visit
- usage and interaction data
This information may be collected through cookies, pixels, log files, analytics tools, and similar technologies.
2. How We Use Your Information
We may use your information to:
- provide, operate, and maintain the Site
- process and fulfill orders
- respond to inquiries and customer service requests
- send transactional emails, such as order confirmations or shipping updates
- send marketing communications, where permitted by law
- improve our products, services, and website experience
- analyze Site performance and usage trends
- detect, prevent, or address fraud, security issues, or technical problems
- comply with legal obligations and enforce our terms
3. Cookies and Tracking Technologies
We may use cookies and similar tracking technologies to improve functionality, understand user behavior, remember preferences, and support advertising or analytics efforts.
These technologies may be used to:
- keep the Site functioning properly
- remember items in your cart or preferences
- measure traffic and performance
- understand how visitors use the Site
- support remarketing or advertising campaigns
You can control cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality.
4. Analytics and Advertising
We may use third-party tools and services such as:
- Google Analytics
- advertising platforms
- email marketing platforms
- e-commerce or payment processors
These third parties may collect information about your use of the Site over time and across websites, subject to their own privacy policies.
Do Not Track Signals
Some browsers offer a “Do Not Track” feature. Because there is not yet a consistent industry standard for responding to these signals, our Site may not currently respond to Do Not Track browser requests.
5. How We Share Information
We do not sell your personal information in the traditional sense of exchanging it for money.
We may share information with:
- service providers that help us operate the Site or our business
- payment processors
- shipping and fulfillment partners
- email and marketing platforms
- analytics providers
- professional advisors, such as legal or accounting providers
- law enforcement or government authorities when required by law
We may also disclose information:
- to protect our rights, property, or safety
- to investigate fraud or security issues
- in connection with a merger, acquisition, sale of assets, or business transfer
6. Data Retention
We retain personal information for as long as reasonably necessary to:
- fulfill the purposes described in this Privacy Policy
- complete transactions
- maintain business records
- comply with legal, tax, accounting, or reporting obligations
- resolve disputes and enforce agreements
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.
However, no method of transmission over the internet or method of electronic storage is completely secure. For that reason, we cannot guarantee absolute security.
8. Your Choices
You may choose not to provide certain personal information, but doing so may limit your ability to use some features of the Site.
You may also:
- opt out of marketing emails by clicking the unsubscribe link in our emails
- contact us to update or correct your information
- request deletion of certain information, subject to legal exceptions
9. California Privacy Rights
If you are a California resident, you may have certain privacy rights under California law, which may include the right to:
- know what personal information we collect, use, disclose, sell, or share
- request deletion of personal information, subject to exceptions
- request correction of inaccurate personal information
- opt out of the sale or sharing of personal information, if applicable
- limit the use and disclosure of sensitive personal information, if applicable
- not be discriminated against for exercising your privacy rights
To submit a privacy request, please contact us at:
Email: questions@displayracks.com
Mailing Address:
9 Mohawk Drive
Leominster, MA 01453
We may need to verify your identity before processing certain requests.
Note: If Display Racks is not subject to the California Consumer Privacy Act, some of these rights may not apply.
10. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete that information.
11. Third-Party Links
The Site may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the Site after changes are posted means you accept the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
- Display Racks
Email: questions@displayracks.com - Phone:
800.254.9473 - Mailing Address:
9 Mohawk Drive
Leominster, MA 01453
